Blog Archive

0

NBCU ad boss adds local ads, Symphony, and new data unit to purview

NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.

The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.

Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.

In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.

As part of the change: 

  • Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks,
Read More
0

This Startup Expedites Enterprises’ Adoption of Software Applications


6 min read


You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

In a computer-driven era, adopting or learning new software can be taxing and time consuming. On an individual level, a simple click on YouTube tutorials or calling up a friend who is proficient with the software can do the trick. However, for enterprises with thousands of employees, the situation to deal with a new software or facing an error is expensive and not welcomed. Customer relationship management (CRM) software used by enterprises across sectors to onboard new customers can be onerous to use.

Understanding this pain, Khadim Batti and Vara Kumar in 2013 founded a SaaS-based solution provider startup Whatfix. Based in Bengaluru, the startup in February this year raised $32 million in Series C round from Sequoia Capital.

In an interaction with Entrepreneur India, Batti, chief executive officer and co-founder of Whatfix,

Read More
0

Top 5 programming languages for mobile app developers to learn

These languages will help current and new mobile application developers navigate the programming landscape to code apps that are stable, secure, and compatible with modern mobile architectures.

Mobile app developer

Image: iStock/RossHelen

As I have said previously, I’m no fan of programming or app development. I don’t find myself to be very good at it, but I am truly in awe of what can be accomplished with properly written applications, especially when the applications leverage network and cloud-based technologies to provide enhanced functionality and reporting capability while offering cross-platform support.

Must-read developer content

SEE: Listen to TechRepublic’s Dynamic Developer podcast (TechRepublic)

There are colleagues of mine who have always shown this ability to tap into a program’s APIs to create helpful dashboards that can be rolled into mobile apps, allowing them to keep tabs of a number of systems or an entire site—all from their smartphones—including integrated push notifications to alert them of

Read More
0

Commercially Available Silicon Quantum Computer Moves Forward With Quietest Bits On Record

KEY POINTS

  • Physicists achieve a noise level 10 times lower than the previous record
  • Demonstration proves to take a major step closer to a full-scale silicon quantum processor 
  • Next step could be a 10-qubit prototype quantum integrated processor by 2023

The lowest noise level on record for a semiconductor quantum bit has been demonstrated by a team of quantum physicists, bringing the development of a commercially available silicon quantum computer one step forward to possibility. 

In a study published in Advanced Materials, the physicists said they were able to achieve a noise level 10 times lower than previously recorded for any semiconductor qubit. Specifically, they demonstrated a low-level charge noise of  S0 = 0.0088 ± 0.0004 μeV2 Hz−1. 

As a next step, the team is now looking forward to demonstrating the capability required to produce a reliable 10-qubit prototype quantum integrated processor by 2023. 

“Our team is now working towards

Read More
0

Richard Tang: Zen and the art of internet maintenance

The world has come full circle for Richard Tang over the course of 25 years. The 54-year-old founder and executive chairman of Britain’s oldest internet service provider argues that two very different types of crisis have determined his company’s trajectory.

Zen Internet was founded in 1995 after Mr Tang and his brother came up with the idea over a few pints of beer in a pub in their home town of Rochdale, an old mill town a few miles north of Manchester, and gambled that internet access was destined for the mainstream. Having launched the business, Mr Tang lived in fear that a large group such as BT would spot an opportunity to dominate the nascent market for internet access and he was right.

Yet it was UK electronics retailer Dixons that pounced. It launched Freeserve in 1998 and scuppered the business model of dozens of internet pioneers by giving

Read More