NSO has long faced such accusations with silence. Claiming that much of its business is an Israeli state secret, it has offered precious little public detail about its operations, customers, or safeguards.
Now, though, the company suggests things are changing. In 2019, NSO, which was owned by a private equity firm, was sold back to its founders and another private equity firm, Novalpina, for $1 billion. The new owners decided on a fresh strategy: emerge from the shadows. The company hired elite public relations firms, crafted new human rights policies, and developed new self-governance documents. It even began showing off some of its other products, such as a covid-19 tracking system called Fleming, and Eclipse, which can hack drones deemed a security threat.
Over several months, I’ve spoken with NSO leadership to understand how the company works and what it says it is doing to prevent human rights abuses carried