Verizon 4G LTE-based Home Internet maximizes rural availability edge
- Verizon extended the availability of its 4G LTE-based Home Internet, and is now available in 189 markets
- This allows Verizon to further capitalize on its advantage over the other major US wireless carriers in offering rural 4G.
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Verizon announced that its 4G LTE-based Home Internet service is now available in 189 markets across 48 states. In July 2020, Verizon began rolling out the service in a handful of markets across the Southeast.
The service will cost $60 per month for non-Verizon wireless customers, or $40 per month for those with Verizon mobile plans (but only if they already pay more than $30 per month). Verizon promises typical download speeds of 25–50 Mbps.
By extending the range of services available to rural customers, Verizon can capitalize on its competitive advantage in rural service availability. Though Verizon has mostly focused until now on rolling out 5G in urban areas, it’s placed a heavy emphasis on making 4G service available for rural markets.
According to Opensignal data collected between March 16 and June 13 of 2019, Verizon had the highest rate of 4G availability in rural regions of all the major US wireless carriers. Verizon’s advantage is more pronounced in the most rural areas: In “remote rural” areas (defined as territory that is more than 35 miles from an urbanized area) Verizon customers experienced 83.5% 4G availability, compared with 77.4% for T-Mobile, 75.5% for AT&T, and 67.3% for Sprint.
The LTE-based Home Internet service will appeal most to those in the rural US who don’t have an option for high-speed fixed broadband service. The service could also gain further traction during the pandemic, since internet access has become more fundamental to our everyday lives.
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